Projects
Each class several students will make brief “ad spotlight” presentations, in which they present and analyze one or more ads, drawing on the readings for that class. The purpose of these presentations is to provide an in-depth look at the ideas and themes of the week’s material. Ads and accompanying presentations will be uploaded to an experimental class website, where they will be available for further analysis and commentary.
Spotlight Construction Tutorial
For instruction on how to create your weekly Ad Spotlight, click here.
A sample page can be viewed here.
Classes
To view each week’s completed Ad Spolights, click the links below for the week you wish to view.
- Trial Pages
- Sept. 9: Public Service Announcements
- Sept. 16: Making Sense of Ads
- Sept. 23: Studying Ads
- Sept. 30: Ads and Information 1
- Oct. 7: Ads and Information 2
- Oct. 14: Ads and Emotions
- Oct. 21: Ads and Racial Appeals
- Oct. 28: More Ad Effects
- Nov. 4: Negative Advertising 1: The Demobilization Hypothesis
- Nov. 11: Negative Advertising 2: In Defense of Negativity
- Nov. 18: Negative Advertising 3: Accentuate the Negative