1. Whenever possible,
express at the beginning of the sentence ideas already stated,
implied, safely assumed, familiar –whatever we might
call Old, repeated, predictable or accessible information.
2. Whenever possible, express at the end of a sentence the least
pre-dictable, least accessible, Newest or most significant information.
3. The sequence of the levels does imply priority: Information Flow
takes precedence over the Action Rule. You may need to use a passive
verb to keep Old Information in the Topic position.
4. Whenever possible, express at the end of an introductory sen-tence(s)
or introductory paragraph the ideas or concepts you will go on to
talk about in the rest of your paragraph or document.