Clear and Forceful Information Flow


1. Whenever possible, express at the beginning of the sentence ideas already stated, implied, safely assumed, familiar –whatever we might call Old, repeated, predictable or accessible information.

2. Whenever possible, express at the end of a sentence the least pre-dictable, least accessible, Newest or most significant information.

3. The sequence of the levels does imply priority: Information Flow takes precedence over the Action Rule. You may need to use a passive verb to keep Old Information in the Topic position.

4. Whenever possible, express at the end of an introductory sen-tence(s) or introductory paragraph the ideas or concepts you will go on to talk about in the rest of your paragraph or document.